Top 5 Beauty Retail Android Apps in Oman Q1 2023

In the first quarter of 2023, the top five beauty retail apps on the Android platform in Oman exhibited diverse trends in downloads and active users. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.

Sephora UAE: Beauty, Makeup saw its weekly downloads peak at around 4K in the first week of January. Following this, downloads fluctuated, ultimately stabilizing to about 1.7K by the end of March. Active users also showed a notable increase at the beginning of the quarter, reaching over 7.6K in the first week of January, before experiencing a gradual decline and then stabilizing around 5.8K towards the end of March.

The performance of Nice One | نايس ون was relatively stable in terms of weekly downloads, which hovered around 300 to 600 throughout the quarter. The app recorded its highest downloads at approximately 635 in the last week of February. Active user numbers reflected a similar trend, peaking at about 1.8K at the end of February and maintaining a steady rate of around 1.6K by the end of March.

BEAUTY BAY experienced modest download numbers, with a peak of roughly 340 in the last week of February. The lowest point for downloads was around 54 in mid-March. Active users showed an upward trend initially, peaking at 734 in the last week of February, before dropping to approximately 401 by the end of March.

Abdul Samad Al Qurashi - Onlin saw its weekly downloads peak at 186 in the last week of February, with a low of 46 in the first week of March. The trend for active users was similar, with numbers peaking at 234 in the final week of March, after a dip to 116 in early March.

Lastly, Nykaa - Beauty Shopping App showed a steady increase in weekly downloads, reaching a peak of 150 in the last week of February. Active users followed a generally upward trend, peaking at 1.05K in the third week of February, before a slight decline and then stabilizing around 995 by the end of March.

These insights highlight the varying performance and user engagement trends of the top beauty retail apps on Android in Oman during Q1 2023. For more detailed analytics and insights, visit Sensor Tower.